Do the localisation maths before judging the monthly price. A $29 plan can look fine until each two-minute sales video becomes ten translated, lip-synced exports with separate credit rules.
Check the lip-sync cost, not just the language count. HeyGen supports 175+ languages, but full video translation with lip sync uses 5 credits per minute, while Avatar IV/V and Video Agent use 20 credits per minute.
Match the tool to the sales asset. HeyGen is the first place to test personalised outreach, Synthesia fits enablement and training libraries, D-ID suits interactive pre-sales agents, and DeepBrain AI fits repeatable multilingual production.
Watch rollover and expiry rules. HeyGen has credit rollover rules that can help monthly planning, while Synthesia and D-ID credits do not roll over, so unused allowance can disappear at the billing reset.
Do not treat free plans as sales-ready by default. Free tiers are useful for tests, but watermarks, short video limits, export quality, commercial-use limits, and dubbing caps can block real outreach.
Test with awkward scripts, not demo copy. Use product names, acronyms, regional pronunciation, longer translated text, and a real cold-outreach script before committing to a sales workflow.