Do the credit maths before you compare prices. HeyGen is recorded at $29, but Avatar IV/V usage is listed at 20 credits per minute, so 600 Creator-plan credits works out to about 30 minutes at that quality level before extra credits or an upgrade.
Match the tool to the finished video, not the demo reel. HeyGen is the best fit if realism and creator workflow matter most, while Synthesia is stronger for training teams that need SCORM export, SAML/SSO, collaboration, and repeatable course production.
Check whether dubbing is part of the job. HeyGen lists audio dubbing without lip sync at 2 credits per minute and full video translation with lip sync at 5 credits per minute, while Synthesia says dubbing lip sync uses 2× credits. Translation can change the real cost fast.
Treat “unlimited” plans carefully. DeepBrain AI / AI Studios lists unlimited AI videos on paid plans, but the same plans still have per-video duration caps, priority-video limits, dubbing-minute limits, and generative-credit caps.
Use D-ID for the right reason. It is a good fit for animating still images, API-led generation, and visual-agent testing, but D-ID rounds usage up to 15-second intervals, unused minutes do not carry over, and Trial or Lite videos have watermarks.
Test with your own script before buying annually. Use a sentence with hard consonants, a brand name, and one awkward pronunciation; weak lip sync, flat emphasis, and poor pronunciation control show up faster there than in polished vendor samples.